We’re a full service strategic marketing agency sitting at the intersection of innovation and culture.
From LA to ATL, we’re the perfect blend of brand builders and culture creators.
Led by strategy, marketing and talent expert, Ashaunna K. Ayars, The Ayars Agency was born out of a need to help brands integrete with culture in a meaningful way. For too long, brands have taken the exploitation route when it comes to marketing and it’s time for culture to be determined by the culture creators aka US.
In business and entertainment, there are descriptors and identiﬁers that have been used so much, the words have lost their value. In the case of Ashaunna Ayars, founder of The Ayars Agency, she may be frequently spotted working and moving among Hollywood luminaries now, but she maintains her Queens, NY realness. No hype allowed.
An Ayars Agency ideated strategic partnership between 2 iconic brands- MAC and Mary J Blige- to celebrate the 25th anniversary of both the Viva Glam campaign to benefit AIDS research and the My Life album – respectively.
The Ayars Agency was the producer for the Essence Music Festival Superdome performances and convention center activations for the past 3 years, delivering a menu of services including:
+ talent procurement
+ performance curations
+ influencer marketing
+ creative direction
+ talent relations
TOAST TO THE ARTS
An Ayars Agency ideated and produced annual event to celebrate Black creatives in Film and Television.