We’re a full service strategic marketing agency sitting at the intersection of innovation and culture.
From LA to ATL, we’re the perfect blend of brand builders and culture creators.
Led by strategy, marketing and talent expert, Ashaunna K. Ayars, The Ayars Agency was born out of a need to help brands integrete with culture in a meaningful way. For too long, brands have taken the exploitation route when it comes to marketing and it’s time for culture to be determined by the culture creators aka US.
In business and entertainment, there are descriptors and identiﬁers that have been used so much, the words have lost their value. In the case of Ashaunna Ayars, founder of The Ayars Agency, she may be frequently spotted working and moving among Hollywood luminaries now, but she maintains her Queens, NY realness. No hype allowed.
HONORING THE MARCH
PEPSI X STRENGTH OF A WOMAN FESTIVAL 2023
SOAW festival is the brainchild of Blige, and her partners Nicole Jackson, Vice President of MJB Inc., and Marketing Maven Ashaunna Ayars of The Ayars Agency. They’ve assembled a team of women to lead every arm of the festival from production to communications, an effort that echoes the purpose and vision of the festival.