for us by us
She’s a true multi-hyphenate: A talent
manager/content creator and live
entertainment producer/brand marketer with
a proven track record plus partner and client
lists that include Mary J. Blige,
Common and Essence Festival.
She’s a results-driven strategist, continuously working on projects across various sectors of music, ﬁlm, and television, live entertainment and touring, and brand partnerships which over her career have included work with Macy’s Coca-Cola, Cover Girl, Target, Wal Mart, Best Buy, Beats Music, HSN, and Starbucks.
Most importantly, Ashaunna is unlimited. While grounded by her family and faith, she’s emboldened by her dreams, and impervious to fear. “Move fast and break things” is a tech entrepreneur’s mantra, but “move fast and create things” has always been the unofficial mantra of hip-hop – the culture in which Ayars was raised and shaped.
In 2019, TAA crafted a sold-out, limited run to celebrate the 25th anniversary of Blige’s seminal album My Life,
in addition to a recently announced MAC partnership, plus a multi-million dollar deal with AMAZON for her
“My Life” documentary – to which Ayars is attached as Executive producer alongside Sean “Diddy” Combs.
The Ayars Agency has also moved into the content creation space, fostering opportunities for more Black stories from Black creators to come to life. Personally, Ayars is using her career experience and knowledge as part of the advisory board for the newly formed Black Music Action Coalition, a group of artists, producers, songwriters, managers, business managers, attorneys and other industry professionals formed to combat long-standing systems of racism and disparity within the music industry.
Forward-thinking, adaptive, strategic, intentional… Ashaunna Ayars is more than descriptors. She is tangible results.